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How to Make a Whiteboard Video
Whiteboard videos, explainer videos, animated videos – whatever you choose to call them – are taking the internet by storm. They’re a quick and effective way to educate your audience and turn tedious...
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Beyond High Definition: Post Freedom in 4k and 6k Video
Ever sat in a post session and realized that the footage you captured can’t be edited to your needs? Have you ever thrown together a last-second shoot without knowing exactly how you’ll use the...
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How To Make Your Marketing Video Great
The value of video can’t be overestimated. But to get the most from your content, you’ll have to appeal to ever-more sophisticated viewers. Hitting that moving target of what constitutes a “good” video...
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Beyond High Definition: Resolution in 4K and 6K Video
High resolution is vital to producing a high quality video. And when you shoot video beyond high definition, you’re able to do exactly that: resolution in 4K and 6K video give you the capabilities...
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The Wonderful World of Casting: Casting Talent For Video
We recently held a huge casting session for one of our clients – it was a great success, and not surprisingly, a lot of fun! Casting talent for video is vital in achieving the right tone for your...
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Beyond High Definition: Stills with 4K and 6K Video
You’ve decided you need a video, and now it’s time to sit down and create a budget for the project. Of course, we’d all like to keep expenses as low as possible, but sometimes it seems like it all...
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Choosing a Director for Video
When it comes to shooting your video, you might be wondering whether hiring a director is necessary. The answer is that it depends. Your project could greatly benefit from having a director on set,...
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Presenting Yourself on Camera
So, your company has decided that they want to produce a video and they’ve chosen you to present on camera. Excellent! Now how do you master the right on-camera presence and, more importantly,...
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The New Age of Product Videos: Who’s Doing It and Why It Works
Gone are the days of traditional product videos. Historically these kinds of videos, whether commercials or online ads, would be about 30 seconds to a minute and the product itself would be...
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Using Video to Sell Your Product
How To Make Effective E-Commerce Videos Who doesn’t enjoy a little retail therapy every now and then? And with the help of online shopping, driving to a store is no longer necessary in order to pick...
View ArticleThe AMP Code: Taking New Perspectives
Want to learn more about the AMP Code? Check out our “Growing with Integrity” series! Introduction to the AMP Code Leading with Our Hearts Some months ago, I woke my 3 young children up at 5 am. Yes,...
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How to Make Working Remotely Actually Work
A Guide for Software to Use When Working Remotely As the Director of Operations, it’s part of my job to make sure communication and collaboration happen across all divisions of our growing team. It’s a...
View ArticleCreative Ways to Animate Your Marketing Video
When it comes to animating your message, I’m not sure if the message gives birth to the style of animation, or if the animation gives birth to the message (insert Marshall McLuhan-type philosophy...
View ArticleWhy Music and Sound Effects Are Important for Your Video
My first serious reflections on the topic of motion picture sound design were inspired by none other than famed character actor, John Lithgow, and equally renowned urban legend, Bigfoot. Reportedly...
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Creative Ways to Do Corporate eLearning & Development Better
Using Lightboard Video It’s been a long time since I sat in a classroom for a lecture. These days, I’ve usually got one foot on the learning side and one on the teaching side, but none in an actual...
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How to Plan an Effective Company Retreat
Imagine coming to work on a chilly morning, walking into the office to find a table laid with savory breakfast tacos and carafes of hot coffee, and your co-workers smiling. After breakfast and office...
View ArticleCourtney Mentzel
Executive Office Assistant Whether it’s shipping a package or keeping the AMP kitchen stocked with goodies, Courtney is your go-to-gal. As the Executive Office Assistant, she makes sure you have a...
View ArticleGrace Kim
Creative Associate From making cutouts to creating graphics and designing projects, Grace’s passion is to create compelling visual stories. As Creative Associate, she covers a wide range of creative...
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The Psychology of Nostalgia: Marketing Successfully to Millennials
As a teenager, I was obsessed with Pop Up Video on VH1. Each episode consisted of a handful of music videos played back to back, all from the 80’s and 90’s, and every few seconds a bubble would pop up...
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How to Build a Solid Video Marketing Strategy with Real ROI
How many times have you seen a video — either because a friend shared it on Facebook or because you were surfing YouTube — and thought, “I want my company to create that!”? You envision the...
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